KINE 305 Sport Marketing and Promotion
This course is based on the general principles of marketing and discusses the unique aspects of sport marketing by applying marketing concepts to sport as a product and the promotion of sports activities. Topics focus on the spectator as the product consumer and will include consumer analysis, market segmentation, product licensing and positioning, pricing, promotion, distribution, and sponsorship as they apply to sport.
PRQ: KINE 102 or KINE 216 or Instructor permission.
Scheduled: Fall, Yearly.
Meets: NO