KINE 526 Social & Digital Marketing in Sport
This course will examine the impact of new technology on the business of sports, focusing on topics such as Over-the-Top (OTT) video distribution, social media, fantasy sports, Esports, data and analytics, stadium technology, digital advertising, and youth and amateur sports, among other subjects. In addition to covering the major leagues and media companies, the course will provide insight into entrepreneurial ventures and start-ups reshaping the sports landscape.
PRQ: None
Schedule: Fall