BSAD 315 International Marketing
The fundamental concepts, principles and theories of marketing in an international setting. This course discusses different techniques of entering international markets, the basic elements underlying the development of an international marketing mix, the forms of organization used in international marketing and the relationships between the various elements of the international marketing plan.
PRQ: An introductory course in Business or Economics.
Meets: NO.
Attributes
- May be used for major requirement
- May be used for minor requirement