BSMS 355 Consumer Behavior
This course is designed to provide students with a theoretical and empirical understanding of consumer judgment and behavior and the processes that underlie them. It focuses on consumer phenomena at both the intrapersonal and interpersonal level. Topics to be covered include: consumer judgment and decision processes, attitude formation and change, reactions to advertising, consumer information processing, affective cognitive and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior.