BSAD 353 Promotion Management

A study of the effects of promotion on sales and society from managerial and behavioral points of view. Topics covered include the planning, implementing, and controlling of advertising, personal selling, and sales promotion. PRQ: ECON 101, BSAD 316. Scheduled: Spring, yearly. Meets: NO.

Credits

4

Attributes

  • May be used for major requirement
  • May be used for minor requirement