BSAD 354 Consumer Behavior
Contributions from marketing and the behavioral sciences to the analysis of buying behavior. Specific attention is given to market segmentation, environmental influences on and individual determinants of consumer behavior, and consumer decision processes.
PRQ: ECON 101.
Scheduled: Fall, yearly.
Meets: NO.
Attributes
- May be used for major requirement
- May be used for minor requirement
Distribution
N, O