MBA 645 Fund Development &Marketing
This course provides an understanding of the many fund development techniques and funding sources that general financial support for government agencies and not-for-profit organizations, as well as the context in which these methods may be used. Topics include the relationship between strategic planning and fund development, fund-raising options and processes, gathering community support, establishing business partnerships, lobbying, developing and communicating a clear message both internally and externally to the organization, using the correct marketing techniques to support fund development activities, and ethical considerations of fund development.
PRQ: MBA 560.
Skills developed: leadership, writing, problem solving and presentation
Practical application: development of a fund development plan for an organization or event