BSAD 416 Market Research
A course designed to survey marketing research practices and procedures and to develop measurements of reliability of various statistical techniques and their application to the market research process. Emphasis is placed on: steps in the marketing research process, research design, data collection methods, data analysis, and communication of research results.
PRQ: BSAD 316 and MATH 223 or MATH 224.
Scheduled: Spring, yearly.
Meets: NO
Attributes
- May be used for major requirement
- May be used for minor requirement