DMKT 490 Advanced Marketing Plan Capstone
The Advanced Marketing Plan Capstone course is designed to provide students with a comprehensive, hands-on experience in developing a full digital marketing plan for a real-world business or organization. This course builds on the knowledge and skills gained in previous marketing courses, synthesizing various marketing concepts, strategies, and tactics to create an effective and integrated digital marketing plan. Students will collaborate in teams to conduct market research, analyze consumer behavior, set marketing objectives, and develop digital marketing strategies and tactics tailored to the needs of their chosen business or organization.
Throughout the semester, students will work on various components of the digital marketing plan.
PRQ: None
Offered
As needed