BSAD 262 Introduction to Entrepreneurship
Throughout the semester we will explore, critique, assess, and examine the concept of entrepreneurship. We will also discover that the mindset and spirit of entrepreneurship (as well as intrapreneurship) can be applied in an individual venture, partnership, small business or a large organizational structure.
Entrepreneurship will be embarked upon as a way of thinking and acting, as well as an attitude and a behavior. Our emphasis is on entrepreneurship as a process that can be applied as a stand-alone opportunity or one that can be applied in practically any organizational setting as an Intrapreneur. The primary goal of this course is to provide an overview of entrepreneurship, touching on all the key elements around creating a business including idea generation, market analysis, business plan development, financing, learning and building an organization. You will even generate potential ideas for a new business venture. Students will develop their entrepreneurial efforts and generate a comprehensive business plan. You will work in groups as a means to build on creative energy and strengths of each group member. You will create a comprehensive business plan and present that plan based on your entrepreneurial interests. We will challenge the status quo, generate many ideas and even more questions. Be prepared to develop, shape and defend your own ideas and conclusions.
It is through the online components, cases, online discussions, team and individual projects, presentations, and guest speakers; we will gain an understanding and learn how to identify entrepreneurial opportunities.
PRQ: None.
Meets: O