MBA 674 Advanced Sales Strategies
This course builds upon the fundamental sales principles and equips students with advanced strategies for successful selling in today's competitive marketplace. The course is designed for students who have already completed an introductory sales course and have a basic understanding of the sales process.
The course will cover various topics, including advanced sales techniques, negotiation skills, sales management, and sales analytics. Students will learn how to prospect and qualify leads effectively, handle objections, close deals, and maintain long-term customer relationships.
The course will also cover the importance of sales management and how to motivate and manage a sales team. Students will learn how to set sales goals, create sales forecasts, and develop sales plans aligning with the organizational strategy.
Additionally, the course will explore the role of data and analytics in sales, including how to use customer data to identify opportunities and improve sales performance. Students will also learn how to use technology and sales automation tools to streamline the sales process and increase efficiency.
Throughout the course, students will participate in role-playing exercises, case studies, and simulations to apply their knowledge and develop practical skills in sales. By the end of the course, students will be equipped with advanced sales strategies and techniques and will be able to apply them to achieve their sales goals in a competitive business environment.
PRQ: None
Offered
Fall, Spring