DMKT 116 Intro to Digital Marketing
THIS COURSE IS DELIVERED ONLINE THROUGH OUR PARTNERSHIP WITH RIZE. THIS ONLINE COURSE REQUIRES PERMISSION FROM THE INSTRUCTOR IN ORDER TO ENROLL.
Digital Marketing is a dynamic field with many different channels, each targeting unique audiences using specific analytics tools and strategies. This course uses case studies and hands-on exploration to survey these channels and trends, introducing key marketing concepts and how they connect to business and sales goals. Students will practice using real-world digital marketing tools and create strategy plans based on research and analysis of successful campaigns.
Scheduled: As needed
Offered
As needed