PHYE 217 Sales in Sport

This course is an introduction to the process of successful selling and negotiating within the sport business climate. The purpose of the course is immersion into sales within the sport environment. Components of effective sales promotions and strategies for sport sales events will be emphasized. Possible topics include but are not limited to ticketing, groups, signage, sponsorship, retail, telemarketing, and cold calling. In addition, developing sales campaigns and maximizing the skills and efforts of the sales staff may be included.

PRQ: None
Scheduled: Fall, yearly
Meets: NO

Credits

2

Attributes

  • May be used for major requirement
  • May be used for minor requirement