Marketing, B.A. or B.S.

(61 credits)

Success in marketing requires understanding a myriad of fundamental concepts, principles, theories, tools and techniques. Students will gain branding and advertising insight for an integrated business landscape featuring courses in social media, sales, consumer behavior, as well as graphic design. Courses are designed to help students acquire this knowledge and to develop competencies needed throughout a sustainably successful marketing career.

Students who complete the Puri School of Business Marketing degree program are well-prepared for careers in advertising account services or brand management, as well as in related areas such as media planning, social and digital media, or public relations. A career path in marketing may include advertising, retailing, marketing analytics, marketing consulting, professional selling, or healthcare marketing. Career opportunities are also available in manufacturing, wholesale and retail, as well as nonprofit organizations such as universities, government agencies, relief agencies and charitable organizations. Students majoring in marketing are encouraged to consider a minor in either graphic design or entrepreneurship. 

Required Marketing Major Courses (24 Credits)

ACCT 224Principles of Accounting II

3

ART 117Graphic Design I: Intro to Typography

3

BSAD 324e-commerce

3

BSAD 326Social Media & Marketing

3

BSAD 353Promotion Management

3

BSAD 354Consumer Behavior

3

BSAD 358Sales Strategies

3

BSAD 416Market Research

3

Total Credit Hours:24

We will accept either ART 117 or ART 217

Required Business Core Courses (37 credits)

BSAD 150Fundamentals of Business for all Majors

3

MATH 223Beginning Statistics

3

ECON 101Principles of Microeconomics

3

ECON 102Principles of Macroeconomics

3

ACCT 223Principles of Accounting I

3

BSAD 210Internship Prep

1

BSAD 308Ethics, Law & Business

3

BSAD 316Principles of Marketing

3

BSAD 318Finance

3

BSAD 334Principles of Management

3

BSAD 330Data Analytics

3

BSAD 398Internship in Business Administration

1-4

BSAD 495Senior Seminar

3

Total Credit Hours:35-38

Will accept MATH 223 or MATH 224