Digital Marketing, B.A. or B.S.
(65-68 credits)
Digital marketers develop the ability to think agilely, mastering the dual skills of persuasive communication and data analytics. Our program equips you with a solid foundation in both areas, while also nurturing the intuition necessary to seamlessly integrate them into successful strategies.
Required Business Core Courses
(35-38 credits)
Choose one of the following courses
Required Digital Marketing Major Courses
(30 credits)
| BSAD 324 | e-commerce | 3 |
| BSAD 326 | Social Media & Marketing | 3 |
| BSAD 358 | Sales Strategies | 3 |
| ART 117 | Graphic Design I: Intro to Typography | 3 |
| ART 217 | Graphic Design II: Intro to Commu Design | 3 |
| DMKT 116 | Intro to Digital Marketing | 3 |
| DMKT 216 | Lifecycle & Email Marketing | 3 |
| DMKT 217 | Going Viral and Growth Hacking | 3 |
| DMKT 330 | Digital Marketing Analytics & Experimentation | 3 |
| DMKT 490 | Growth Marketing and Multi-channel Digital Marketing Capstone | 3 |
OPTIONAL
| DMKT 210 | Career Navigation/Exploration in Dig Mkt | 3 |
Digital Marketing students can take an optional three (3) credit course: Career Navigation and Exploration in Digital Marketing
This major, minor, or concentration is offered online through a consortium of accredited colleges and universities. All courses within the program are delivered by faculty employed by partner institutions in the consortium, with technology and administrative support provided by Rize Education.
Oversight of courses offered through the consortium are reviewed and approved by Rockford University. Students register through Rockford University and receive academic credit from Rockford University.