PHYE 305 Sport Marketing and Promotion
This course is based on the general principles of marketing and discusses the unique aspects of sport marketing by applying marketing concepts to sport as a product and the promotion of sports activities. Topics focus on the spectator as the product consumer and will include consumer analysis, market segmentation, product licensing and positioning, pricing, promotion, distribution, and sponsorship as they apply to sport.
PRQ: PHYE 102 or PHYE 216 or consent of instructor.
Scheduled: Fall, yearly.
Meets: NO
Attributes
- May be used for major requirement
- May be used for minor requirement