Business Administration Major, Marketing Track, B.A. or B.S.

(51-57 credits)

Required Core Courses (27 credits)

Note: At least four of these courses must be taken at Rockford University

BSAD 316Principles of Marketing

3

BSAD 318Finance

3

BSAD 334Principles of Management

3

BSAD 353Promotion Management

3

BSAD 354Consumer Behavior

3

One 300-level Business Administration course

4

 

BSAD 398Internship in Business Administration

0

OR

BSAD 498Internship in Business Administration

0

 

EBA 495Senior Seminar

3

One of the following two courses (3 credits)

BSAD 352Business Forecasting

3

BSAD 416Market Research

3

Required Supporting Courses (24 credits)

ACCT 223Principles of Accounting I

3

ACCT 224Principles of Accounting II

3

ECON 101Principles of Microeconomics

3

ECON 102Principles of Macroeconomics

3

PHIL 325Business and Economic Ethics

3

One of the following three courses (3 credits)

ECON 203Price Theory

3

ECON 208National Income and Employment Theory

3

ECON 320International Economics

3

One of the following two courses (3-4 credits)

MATH 223Beginning Statistics

3

MATH 224Elements of Statistics

4

Two courses from Department approved list (B.S. only) (6 credits)