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Digital Marketing, B.A. or B.S.

(62-65 credits)

Digital marketers develop the ability to think agilely, mastering the dual skills of persuasive communication and data analytics. Our program equips you with a solid foundation in both areas, while also nurturing the intuition necessary to seamlessly integrate them into successful strategies.

Required Business Core Courses

(35-38 credits)

BSAD 150Fundamentals of Business for all Majors

3
MATH 223Beginning Statistics

3
ACCT 223Principles of Accounting I

3
ECON 101Principles of Microeconomics

3
ECON 102Principles of Macroeconomics

3
BSAD 210Internship Prep

1
BSAD 316Principles of Marketing

3
BSAD 318Finance

3
BSAD 330Data Analytics

3
BSAD 334Principles of Management

3
BSAD 398Internship in Business Administration

1-4
BSAD 495Senior Seminar

3

Choose one of the following courses

BSAD 305Business Law I

3
BSAD 306Business Law II

3
BSAD 308Ethics, Law & Business

3

Required Digital Marketing Major Courses

(27 credits)

BSAD 324e-commerce

3
BSAD 326Social Media & Marketing

3
BSAD 358Sales Strategies

3
ART 117Graphic Design I: Intro to Typography

3
ART 217Graphic Design II: Intro to Commu Design

3
DMKT 216Email Marketing

3
DMKT 217Viral and Organic Growth

3
DMKT 327SEO and SEM optimization

3
DMKT 490Advanced Marketing Plan Capstone

3